Minutes - 2/15/07 Mtg.This is a featured page

February 15, 2007
Attending: Lewis Haidt, Cory Doctorow, Jen Urban, Jon Taplin, Joanna Demers, John Gillian

  1. Overall Goals
    1. CD: Licenses to go anywhere for non-commercial uses/downloading/sharing. Have enough music to pass muster. Create big catalogue under indie collection society. Let market forces create momentum for ISPs, universities, corporate offices (ie Sun, Sony) to carry licenses. Target indie artists and approach Magnutunes, CD Baby, Known indie acts (Ozomatli, Bare Naked Ladies), eMusic, Fading Ways, Electronica labels, CC license labels (update from cc license). (collective license: every executive's "Plan B")
    2. JT: Be ambitious and enter national conversation. Start process to create ISP Tax for rich media: $2-3. Reach out to press (David Lieberman/USA Today; The Journal) and Wall Street (Jessica Cohen/Merrill Lynch) who want change.
    3. LH: Use Carrot and stick approach: engage majors and indies. Dual track. Careful when comes time to bring parties together in room.
    4. CD: Frame project/issue as promoting license, not tax/levy. Create flexibility so ISP opt in, not compulsory; the market will make it mandatory.
      1. ASC/ACC & Berkman can promote change.
  2. Statistical Sampling - Critical issue in creation of license
    1. Combination of Neilson data, data from last FM, from P2P monitors like Big Champagne. Statistical sampling also needs to monitor hard-drive digital music sharing. Need to be able to self-report network flows.
    2. Critical to bring in multiple players for sampling to be accurate and fair
    3. Technological challenges to monitor and account for licenses
  3. Challenges
    1. Apple: High Margins on players = entrenched market position: cut margins to undermine competition, lock in iTunes.
    2. Zoom: labels think DRM-model can still work and be fine-tuned to be viable.
      1. Need comm. strategy: DRM will never work. Embrace change/innovation. People assume video-sharing (YouTube) undermines DRM, think DRM/Trusted computing might work for music still
        1. Trusted computing actually is option, but need new application
    3. JU: Issue of attribution: important that license allow attribution
    4. Resistance: Old school vs. Jun. Exec.
    5. Basic greed and fear. Loss of revenue re: CD sales
    6. Tech Sector attitude: "Internet ran as Top 40 radio" - What are the alternatives?
    7. Overall aversion to statistical sampling. Need to educate. Labels aware of significant profits from ownership in music publishing
    8. Usage rights too progressive: tiered rules? (similar to different CC licenses prohibiting mashups/sampling); how many artists/labels will hold out on this point?
  4. Opportunities:
    1. Becomes way to legitimize P2P networks once licenses picked up.
    2. Enlist classical, jazz labels. Desperate for options. Add to ethical framing of project.
    3. Use carrot and stick approach: develop project, target and include both independent artists and major labels. Also, be aware of conflicts between corporate and label heads @ music companies. Former will undermine latter's embrace innovation (Sony root-kit).
    4. Per user license fee, campus or telco can manage it, if customers want to pay on own, they then have licenses
  5. Outreach
    1. BizWorld: Sara Deutsch/Verizon;
    2. Academia: Terry Fisher;
    3. MusicBiz: Ted Cohen; Matthew Hahn/Sony Europe (Anonymous Media); Nick Ashton Hart; Jim Griffin; John Buckman/Magnatune
    4. Execs from specific Labels to target: EMI (seems to be leader); per above, Jazz and Classical labels
  6. Timeline
    1. February - Jen - present Aronson with proposal
    2. March 24th - Next Mtg - Cory to confirm
      1. Dan Heaf: project leader - BBC Radio Internet Project
        1. Top 10 Music List created by statistical web-based sampling (visiting for Emerging Technology Conference in San Diego)
    3. Fall - Retreat and white paper
    4. Fall - Organize large meeting in fall for project presentation to industry (Chatham House rules)
7. To Do
    1. Jen - draft Aronson proposal
    2. Cory - conf. 3/24 Heaf mtg
    3. Taplin & Gillian - start musbiz ind. list for fall mtgs.









No user avatar
LewisHaidt 		Latest page update: made by LewisHaidt , Feb 22 2007, 3:23 PM EST (about this update About This Update LewisHaidt Edited by LewisHaidt

1 word added
1 word deleted

view changes
- complete history)
Keyword tags: agenda minutes
More Info: links to this page

Threads for this page

Anonymous  (Get credit for your thread)

There are no threads for this page.  Be the first to start a new thread.